THE MARKETING MINDSET
Are you an entrepreneur or owner of a small to medium sized business? If you are, I’m fairly sure you keep a very busy schedule. Hopefully, you’ve taken the time to develop a business plan that puts you on a path to success. The content of a good business plan is comprised of components that include product / service development, finance, research, sales and marketing. Perhaps you’ve even heard of the “4P’s” of marketing - - Product, Pricing, Placement (Distribution) and Promotion. I bet you’ve spent a great deal of time creating your product or service and have probably thought about how to bring that product or service to market. You may even be asking yourself...Do I know who my target audience is for my product or service? Is my go-to-market strategy designed to motivate the target audience to buy what I sell? Have I identified the right mix of advertising to both effectively and efficiently reach the target audience? If you don't know the answers to these questions, you might want to enlist the help of MindBody Excellence to answer them for you. We at MindBody Excellence specialize in helping you get the "biggest financial bang for your marketing buck" (Even if you're on a tight budget). Our Chief Marketing Officer, Jeff Hughes, spent more than 20 years working for leading global marketing information companies including Spectra Marketing (a Nielsen company), IRI (a Symphony Technology company) and The NPD Group. His expertise includes:
• Business Development
• Strategic Sales Planning
• Marketing Strategy
• Targeted Advertising
He has also spoken at a number of national consumer goods marketing conferences and at NYU’s Stern School of Business, New Jersey’s Institute of Technology and Rutgers University.
Identifying and reaching your target audience is paramount to your success. How can you develop and execute a sales plan without first knowing who drives the bulk of your sales (your target audience)? Let there be no doubt - - Your target audience is responsible for growing your business. And unless you know who they are, where they are, and how to reach them, you’re probably “chasing” after a group of people or companies who won't buy what you have to offer them, no matter how great your product or service might be.
Website designed by Jeff Hughes.
Copyright 2011, MindBody Excellence Inc. All Rights Reserved.
